Ganni is represented in more than 400 of the world's finest retailers as well as through 21 concept stores across Denmark, Norway and Sweden.
Inspired by a newfound love for gardening, Levi’s x Ganni is back for Summer 2022 with a collection inspired by Mother Nature.
Made with at least 55% certified organic cotton and natural dyes—from real plants and minerals, using water-saving techniques—the eight-piece collection features muted hues and easy silhouettes that are at home in the garden and the city—from Copenhagen to San Francisco and beyond.
Offered in an extended size range, this collection celebrates inclusivity and more responsible practices through a unique Levi’s x Ganni lens.
The Levi’s x Ganni “Grow Up” campaign features Internet Streamer, Emma Chamberlain and friends frolicking through a lush vegetable garden on a surprise-and-delight journey, relishing in their love for nature and their exceptional gardening skills.
Levi’s Chief Product Officer Karyn Hillman feels the collaboration is a great alignment for Levis. “Ganni and Levi’s are such natural partners. We love the optimism, irreverence, and approachability that Ganni infuses in their designs—and our shared commitment to sustainability, which is front and centre in our latest feel-good collaboration. The collection is full of easy-to-wear instant classics that are as cool as they are comfortable."
This is Ganni’s third collaboration with Levi’s and the two brands see value in working together with room to grow and learn from each other. The collection is a perfect mix of signature Levi’s and Ganni elements and it seems like future collections are likely.
The new Levi’s x Ganni collection was revealed as part of Ganni’s SS23 runway show during
Copenhagen Fashion Week on August 11 as a see now, buy now preview. The global release of the collection is August 19 NZ Time.
Following the show, the collection will be available for purchase ahead of the global launch
at a market-inspired pop-up that is open to the public and includes a café and special installations inspired by the campaign.
