Zeekr and Geely Launch Flagship Showrooms on Auckland’s North Shore
The new showrooms join Giltrap Group’s existing Geely and Zeekr locations on Great North Road, bringing the brands to six sites nationwide. Customers can now explore the Geely Starray EM-I Super Hybrid, the all-electric Riddara RD6 Ute, and Zeekr’s acclaimed lineup, including the Zeekr X, the Zeekr 009 luxury MPV, and the all-new Zeekr 7X premium SUV.
“The expansion of Zeekr and Geely reflects strong confidence in these exciting new automotive brands and the incredible early demand we’ve seen since their New Zealand launch in September,” says Shawn Rushby, Head of Giltrap Group’s Volume and Luxury Retail Division. “Models like the Geely Starray and Zeekr 7X deliver exceptional design, quality, and value – and customers are responding.”
The North Shore super-site is already home to New Zealand’s premier Kia dealership, making it the perfect location for Geely and Zeekr to connect with the community.
Dane Fisher, Group General Manager of NordEast Vehicle Distributors, adds:
“The North Shore is a key market, and Giltrap North Shore is one of the country’s leading dealerships. Having dedicated spaces for Geely and Zeekr is ideal for our ambitious growth plans.”
Launch offers will be available across selected Geely and Zeekr models at the new showrooms, located at 150 Wairau Road, Wairau Valley, Auckland. Customers can also shop online at giltrap.com.
About Geely Auto Group
Geely Group is China’s third largest automotive group and the fastest growing, with in the first six months of 2025 selling 1.93 million vehicles, a 30% increase on the same period in 2024. Founded in 1997 as a subsidiary unit of Zhejiang Geely Holding Group (ZGH). The Group manages several leading brands, including Geely Auto, Polestar, Lotus, Volvo and Zeekr.
The Group employs more than 50,000 people and operates 12 plants and five global R&D centres in Hangzhou, Ningbo, Gothenburg, Coventry and Frankfurt. The Group also boasts four global design studios in Shanghai, Gothenburg, Milan, and Coventry,
About NordEast
NordEast Vehicle Distributors is the official home of Geely Group brands in New Zealand, representing a portfolio of innovative, electrified vehicles across passenger, performance, and commercial segments. Backed by Giltrap Group, NordEast’s mission is to redefine what Kiwis expect from electrification.
About Giltrap Group
Giltrap Group Holdings Ltd. is New Zealand’s leading automotive distributor and retailer. Established in 1966, Giltrap Group is proudly New Zealand-owned and represents 22 leading automotive brands across Aotearoa.