Bentley Launches New Momentum Unbreakable Eau de Parfum
The new Bentley fragrance showcases a stone plated bottle inspired by Bentley Motor’s stone veneer interior finish. The 100% natural stone plate component to each bottle renders every bottle a one-of-a-kind piece. While the new scent has a masculine signature featuring a rich, warm palette of woods, Momentum Unbreakable Eau de Parfum also features a new, cutting-edge sustainable natural ingredient, Dreamwood, which helps to produce a unique fragrance.
Combining the finest natural materials, skilled artistry, and cutting-edge technology, Bentley says its new fragrance, Momentum Unbreakable Eau de Parfum, exemplifies the high standards and values of Bentley with a sustainable and unique design.
Inspired by the soaring, vertical skyline of a modern metropolis, the stylised Bentley Momentum line reflects its assertive, vibrant fragrances. Tall, rectangular, and faceted like an emerald-cut diamond, it is made of luxuriously heavy, customised glass.
For Bentley Momentum Unbreakable, the bottle pioneers a truly innovative design. It draws its inspiration from a state-of-the-art finish crafted by Bentley to customise its car interiors: the Stone Veneer, a fusion of century-old craftsmanship and advanced technologies. The result is variations in colour, pattern and texture which are almost impossible to imitate.
The stone veneer epitomises Bentley’s enduring quest to use only the finest materials in their creations, as Bentley’s team of expert veneer hunters go to extraordinary lengths to source the very best in the world. Other veneers include eucalyptus, olive ash, burr walnut, and liquid amber from countries as far apart as Canada and China.
A material that provides an individual statement of luxury, Bentley’s revolutionary stone veneer interior finish makes a magnificent contemporary feature of a natural product formed over 200 million years.
The slate and quartzite stone is sustainably sourced from hand-selected quarries in Rajasthan and Andhra Pradesh, India – a nation with an ancient and rich culture of stone masonry. The sections of stone are split from larger pieces and cured using glass fibre and a bespoke resin. Finally, they are shaped and finished by hand by Bentley’s world-renowned Mulliner coachbuilding team at the company’s headquarters in Crewe, England.
For Bentley Momentum Unbreakable, in a striking expression of the name of the fragrance, the front of the bottle is covered by a real stone plate made of mica schist, a crystalline rock containing reflective slivers of mica.
Each one is 100% natural making every bottle a one-of-a-kind piece. The stone is cut into wafer-thin slices applied to tissue which is then bonded to the bottle. Due to the thin cut and application process, it is then possible to mould the stone to the shape of the bottle. To finish, the slate-grey plate is etched with Bentley’s iconic “B in Wings” logo and the name of the fragrance.
The back of the bottle is clad with an interpretation of the marque’s signature knurling. Introduced in 1919 in the second car built by W.O. Bentley, this trademark motif was conceived to be pleasant to the touch as well as to the eye. Embossed in a matte black plate covering the bottle from base to neck, it adds a sensuous tactility and strikingly graphic style to the flacon, crowned with a matte black cap.
Decorated with the iconic Bentley logo and the name of the fragrance hot-stamped in silver, the slate-grey box is embossed in the same, tactile texture as the bottle’s stone plate.
Crafted from high quality ingredients matching cutting-edge technology with the age-old traditions of perfumery, Momentum Unbreakable meets the same, uncompromising standards as Bentley cars. A warmer, woodier interpretation of the bracing Momentum line, the fragrance expresses all the thrilling facets of a contemporary urban adventurer.
As the fragrance opens, violet leaf adds an aquatic touch to sparkling mandarin Sfuma. Green, floral and aromatic, the finest mandarin oil in the world is almost a perfume in itself. A clean flash of lavender, matched with mint-fresh, rosy geranium, is softened by precious, powdery orris.
Spicy with facets of liquorice, dried fruit and amber, immortelle warms the heart of Momentum Unbreakable, introducing the notes that make the scent’s masculine signature: a rich, warm palette of woods.
Truly innovative in its structure, the fragrance composed by Master Perfumers Fabrice Pellegrin and Ane Ayo, Momentum Unbreakable also introduces Dreamwood.
Obtained through carbon-neutral biotechnology, the 100% natural ingredient is used in place of Mysore sandalwood, which is now a protected species in India, as a sustainable alternative with the same olfactory richness.
The creators say that Dreamwood adds an unexpected presence to the fragrance’s composition, bringing a richly luminous aura with the same codes found in Mysore sandalwood essential oil.
Dark velvety patchouli – one of the Master Perfumer’s favourite materials - bolsters the woody facets of the creamy sandalwood note. Its smokiness is underlined by Haitian vetiver and papyrus, wrapping the long-lasting trail of the scent in an aura of mystery.