Kowtow's Spring 2022 Collection
Kowtow founder and creative director, Gosia Paitek, also says that the Avant Gardener collection is both an homage to everyday heroes and a call to join their action. Avant Gardener includes a vibrant seasonal floral print – pulled straight from the pages of a classic Kiwi gardening book – along with botanical shades of azalea, lilac, and evergreen.
Inspired by nature in full bloom, the latest seasonal collection from Kowtow celebrates the Avant Gardeners.
The design house says it believes that collectively, small actions have a big impact. “Positive change can begin at home, and in our gardens,” says Kowtow founder and creative director, Gosia Paitek. “By nurturing our natural environment, we can bring life to the spaces we inhabit, and encourage nature to thrive - this becomes an act of protest in a world that needs protecting.”
Choosing to only use 100% certified Fairtrade organic cotton, Kowtow’s collections are made from, and inspired by, nature. Kowtow says Avant Gardener is both an homage to everyday heroes and a call to join their action.
“We stand by those doing it differently, united by a philosophy that looks forward to a brighter future. The power lies in our choices. We can choose to limit our consumption of plastic,
we can choose to support slow fashion, we can choose ‘repair’ over ‘replace’. We can choose to make these choices normal, not radical.”
Kowtow’s latest collection is an expression of those choices. From the seasonal floral print – pulled from the pages of a gardening book – to the botanical shades of azalea, lilac, and evergreen, the pieces of Avant Gardener, says Paitek, represent the permanence, patience, and perseverance of nature; how it continues to blossom and fights to survive.
“To create this season’s hero print, we started with a vibrant floral palette and explored collage for the print with images selected from vintage New Zealand gardening books. The end result is a fabric with an abundance of foliage, a flower-filled utopia that one may get lost in visually and physically,” she says.
“Our choice to exclusively use Fairtrade organic cotton in garments, trims that can be recycled, or are sourced from nature are choices we make with our planet in mind. We make timeless quality clothing - inspired by nature’s enduring and rebellious spirit - clothing that is designed to be worn again and again, year after year.”