Aston Martin and Hackett London have enjoyed a 20-year partnership, with the luxury brands having now cemented a further long-term collaboration.
The extended partnership between the two British brands runs through until 2024, which will also mark 20 years of shared luxury craftsmanship and style. Hackett London is now the longest continual brand partner Aston Martin has paired with.
British menswear label, Hackett London, has announced the renewal of its long-standing partnership with Aston Martin. The fashion brand says this new era between the two iconic British institutions sees an extension of its contract with Aston Martin Lagonda until 2024, which will mark 20 years of a unique and prestigious collaboration.
Hackett London is also delighted to be part of Aston Martin’s much anticipated return to Grand Prix racing after more than 60 years. The label has announced that it is the official Travelwear and Officewear Supplier for the Aston Martin Cognizant Formula One Team, outfitting drivers Sebastian Vettel and Lance Stroll, as well as the rest of the team, with travel and office attire.
Hackett London is the longest continual partner of Aston Martin, a collaboration that started 17 years ago in 2004, and which has been inspired by the rich history of racing garments in the Hackett archive. The partnership was one of Aston Martin’s very first, and the natural synergy between Hackett London and Aston Martin has enabled the ongoing collaboration to stand the test of time.
Hackett boasts a British heritage spanning 35 years and began when Jeremy Hackett and Ashley Lloyd-Jennings met on London’s Portobello Road, a location famous for its vintage clothing and accessories. It was at this first auspicious meeting that the pair’s business developed, gaining cult status amongst London’s sartorially inclined.
To mark a new chapter in the partnership, Hackett London will continue its sought-after Aston Martin Racing by Hackett collection for the Northern Hemisphere Spring Summer 2021 seasons, offering a range of premium clothing designed and crafted for modern men with a passion for automotive and racing. The sophisticated clothing collaboration encompasses cool casual outwear, elevated technical polos and what the fashion house calls the ultimate backpack, bringing an easy sophistication to a weekend wardrobe. Sleek, dynamic polo shirts feature contrast tipping on collars and sleeves and bold logo embroidery.
“Hackett and Aston Martin share a great tradition of beautiful design and incredible British craftsmanship, blended together with the best materials to produce luxurious products,” said Marek Reichman, Aston Martin’s Executive Vice President and Chief Creative Officer. “We’re delighted that the Aston Martin Racing by Hackett collection will continue and those of us who have enjoyed wearing Hackett clothing know that the office and travel wear for the Aston Martin Cognizant Formula One Team will be the best in the business.”
Marcella Wartenbergh, Chief Executive Office of AWWG, parent company for Hackett London adds: “We are delighted to take our cherished partnership with Aston Martin to the next level by supporting their long-awaited return to Formula One. An F1 team represents the best of the best, not only the drivers, but also the engineers, the pit crew – men and women at the top of their field who share the values and vision of excellence of Hackett London.”
The latest Aston Martin Racing by Hackett collection is available now. Visit www.hackettlondon.com for further product information.
