McLaren and Forza join forces to keep fans on the road

McLaren will post weekly #DriveatHome highlights on social media, with incredible in-game images of its most iconic cars. The new initiative is designed to allow McLaren fans in countries still under social distancing restrictions and lockdowns to enjoy models from the marque’s storied past and present.

McLaren and Xboxhave jointly put the call out tofans to share their #DriveatHomestories. McLaren is encouraging fans to sharetheir ultimate driving adventures on social media, with the carmaker’s favourites appearing every Sunday.

McLaren says it has partnered with the Forzafranchise, published by Xbox Game Studios, because Forza Horizon 4makes for the ultimate driving playground and features nearly every McLaren car, including the recently added Speedtail.

#DriveatHomeis about creating new content with McLaren’scarsin the game, all from the safety ofthe viewer’s own home. Using Forza Horizon 4’s digital platform as the setting,McLaren says itwill embarkon weekly adventures in different McLaren cars and share favourite photos on socialmedia.

“We want you, our fans, to do the same. Get involved by posting your pics on any social channel and tagging them with #DriveatHome,” the manufacturer announced in a press release.

#DriveatHomeis just the beginning of McLaren’s digital work with the Forzaracing franchise during thecurrent challenging times.The carmaker has said it will also be bringing to life a series of episodic films, all shot in-game, with some of the most famous faces within the McLaren