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The Polestar 7 is on the horizon

Polestar has unveiled plans for what they hope will be their next big thing, the Polestar 7 – a premium compact SUV with which the brand is aiming to hit the same mark with consumers that the Polestar 2 did.

Production for the 7 is set to be based in Europe, marking a significant shift from the company's previous manufacturing operations in China. This aligns with Polestar’s broad goal to reduce reliance on Chinese production

The Polestar 7 is set to enter production in the second half of 2025, targeting the highly competitive compact SUV segment. While specific details about the vehicle's features remain under wraps, Polestar's Head of Design, Philipp Römers, emphasized the brand's commitment to progressive design.

“Polestar is known for its progressive design, with each car standing out and creating its own buzz – so too will Polestar 7. It is incredibly exciting to bring Polestar’s design ethos to a new segment. Polestar 7 will be everything our customers expect from us, both in terms of design and performance.” Said Römers.

Image: Polestar 4

CEO Michael Lohscheller has expressed optimism about the future of Polestar, outlining a business plan targeting a compound annual retail sales volume growth of 30-35% from 2025 to 2027.

“We are building on the strong Polestar brand with design and performance at its core. But significant changes are needed to make this well-respected progressive brand a successful and viable business. We are speeding up our retail expansion and commercial transformation, whilst adjusting our future model line-up and significantly reducing our cost base. Both in terms of volumes and financials, we expect 2025 to be the strongest year in Polestar’s history.” Said Lohscheller.

The 7 is expected to be in customer hands in 2027. Contact Polestar Auckland or Polestar North Shore for more information.