Allbirds Bring Innovation To Lifestyle Footwear

All new from innovative sustainable footwear designers, Allbirds, the Plant Pacer offers a modern twist and sustainable push on the classic court sneaker.

Inspired by the shapes and curves of the natural world, the silhouette includes an expressive wavy midsole, clean and refined detailing, unique tread pattern, and classic cupsole stitch.

The brainchild of Kiwi entrepreneur Tim Brown, the Allbirds story is one of sustainable practice, with shoes and apparel constructed using superfine New Zealand merino wool, eucalyptus tree fibre knit fabric, sugarcane-based EVA SweetFoam, castor bean oil-based SwiftFoam, and Plant Leather. Allbirds’ range of footwear and clothing is sold to customers in 36 countries.

Arriving in time for the spring/summer season, the new Allbirds Plant Pacer comes in a canvas made with organic cotton and kicks off Allbirds’s expansion into lifestyle silhouettes.

Allbirds VP of Product Design, Ashley Comeaux, says the sneaker represents a new and more contemporary line-up of footwear for the sustainably minded company, with further products planned for roll out in 2022 and the years to come.

“The Pacer represents the next generation of our brand, contributing to a community of consciously-minded leaders who can wear their values on their feet as a wardrobe staple,” she said.

“Our customers aren’t one dimensional, and we want our designs to reflect their unique style, and desire for depth and versatility in their closet.”

Inspired by the shapes and curves of the natural world, the silhouette includes an expressive wavy midsole, clean and refined detailing, unique tread pattern, and classic cupsole stitch.

In recent years, Allbirds has partnered with style icons like Jeff Staple and Rosie Assoulin, developed an ultra-low carbon footprint shoe with industry peer adidas, selectively expanded third-party distribution with style-focused retail partners like Nordstrom and Selfridges, and invested in innovative material partners like NFW - all in an effort to demonstrate that sustainability and style aren’t mutually exclusive.

The Pacer launches in September with a limited release, with availability expanding in early 2023.

Internationally, Allbirds has added a new material to its line-up of natural materials – Plant Leather, showcased in its anticipated new Plant Pacer sneaker. Plant Leather, created in partnership with NFW, is a material-first in footwear: a truly sustainable alternative-leather. Unlike other leather-like materials, it’s 100% plastic-free, 100% vegan, and only contains natural materials like rubber, plant oils, and agricultural byproducts—like rice hulls and citrus peels.

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