Volvo Teases Interior Of EV EX90
Volvo has begun its EX90 electric SUV story inside, revealing details of its premium, sustainably designed cabin ahead of the new model’s full media launch in early November.
Oct 20, 2022
The Volvo EX90 interior will feature textiles made from recycled materials such as PET bottles, as well as certified wood and bio-attributed material from responsibly managed Scandinavian forests.
As well as showcasing the latest design ideas from Volvo, the carmaker says the EX90’s interior reflects its sustainability ambitions, such as being a fully circular and climate-neutral company by 2040.
Volvo says that its designers were forced to ask themselves many questions as they got to work on the interior of the forthcoming Volvo EX90 all-electric flagship SUV.
These questions included: how do you translate values into materials? And what does luxury mean in today’s world?
The Swedish carmaker says the answers to be found in the interior of the forthcoming EX90 are in tune with the times, yet firmly rooted in the essential qualities of Scandinavian design: simplicity, well-being and natural sources.
“For us, bling isn’t best. And the smell of new animal leather is no longer the only indication of a rich interior,” says Cecilia Stark, Volvo Senior Design Manager.
“We’ve chosen materials based on our values. These choices leave behind old-fashioned automotive luxury and express our Scandinavian foundations. With the Volvo EX90 we take customer well-being as a design starting point.”
Translating these values, Volvo says the Volvo EX90 will represent one of the most pleasant and elegant car interiors on the market. At the same time the new EV’s interior composition will reflect Volvo’s sustainability ambitions, such as being a fully circular and climate-neutral company by 2040.
Inside the Volvo EX90 customers will find a progressive material named Nordico: a contemporary expression of Scandinavian values that sets a new standard for premium interior design. Created from textiles made from recycled material such as PET bottles, as well as bio-attributed material from responsibly managed forests in Sweden and Finland, Volvo says Nordico is a progressive and technically advanced material.
Also inside the Volvo EX90 are FSC-certified wood panels around the cabin. These are back-lit with warm light that creates a Scandinavian living room atmosphere and evokes the Nordic wilderness. The Volvo EX90 will also offer the option of a wool blend seat finishing, a fabric certified according to strict sustainability standards on animal welfare, environmental and social issues.
In line with ambitions in circularity, the Volvo EX90 contains more recycled plastics in order to use less finite, primary resources. In addition to the recycled PET bottles, the Volvo EX90 consists of almost 50kg of recycled plastics and bio-based materials: the highest amount of non-primary fossil-based materials in the Volvo model line-up, setting a new bar for future production cars.
Taking things beyond materials, the Volvo EX90 also offers the opportunity for owners to personalise their EX90’s atmosphere and appearance by choosing between seven different “rooms” that synchronise the interior decor and upholstery with its exterior colours.
Each “room”, specially created by our designers, provides a different character and offers a distinct ambiance to suit individual owners’ tastes. Volvo says each is inspired by aspects of the Scandinavian lifestyle and its symbiotic relationship nature.
The new, all-electric Volvo EX90 will be revealed in full to the world’s media on November 9.