Entitled ‘The Poetry of Place’, the collection of gift kits takes in themes based on the neighbourhoods surrounding stores in locations such as Sydney, Los Angeles and Hong Kong.
Containing some of the best skincare formulations Aesop has to offer, each kit comes wrapped in a recyclable sleeve that includes information about the architecture of the relevant store.
Entitled ‘The Poetry of Place’, a newly announced collection of Aesop 2022-23 of gift kits is shaped by the brand’s philosophy of design, with each kit evoking the form of a particular Aesop store.
Aesop states that every one of the gift kits is “an endeavour to bring something of merit, worth, and pleasure to the neighbourhood in which it sits, forming a respectful symbiosis that demonstrates the potential of human cooperation and togetherness”.
Launching on 1 November, the seasonal gift kits are designed to tell stories of local culture and neighbourly connection — a dialogue facilitated through a considered and creative approach to the built environment, which pays close attention to the routines and customs that define varied cultural settings.
Contained within each kit is an assortment of complementary formulations unique to each store’s setting.
For example, Igneous, a Geranium Leaf body care duo, recalls the singular stone façades of Aesop Pitt Street, Sydney. Industrious is a triptych of hand care, inspired by the warm, cloistered space of Aesop Sounds Hannam in Seoul. Congruous offers comprehensive care for hands and body via a quartet of formulations, its design echoing Aesop Downtown LA. Finally, Precipitous comprises a trio of Parsley Seed Skin Care; its corresponding store is Aesop New Town Plaza in Hong Kong, a place of quietude among clamour.
Each kit is offered in a box made from 100% recycled paper pulp. This comes wrapped in a recyclable sleeve that includes information about the architecture of the relevant store, as well as a playful guide to the area’s vernacular — offering insight into the distinctive locale that inspired it.
The collection will appeal to recipients with an interest in design, and all who feel the pull of distant cultural horizons.
