Intensity. Driven. builds on Aston Martin’s strong, established reputation for combining luxurious craftsmanship and sophisticated design with high-octane emotion and intense driving pleasure, as defined by breath-taking new models such as DBX707, V12 Vantage and the uncompromising Aston Martin Valkyrie.
It is the biggest change for Aston Martin in more than a decade, with the radical redesign including a contemporary update to the iconic wings, created in collaboration with acclaimed British art director and graphic designer Peter Saville. In physical form, the new wings design is hand-crafted by artisans in Birmingham’s jewellery quarter and will be applied for the first time on Aston Martin’s next generation of sports cars, which will further enhance Aston Martin’s focus on ultra-luxury, performance and driving intensity.
It is only the eighth time in Aston Martin’s 109-year history that it has been significantly adjusted. To mark the launch, Aston Martin has released behind-the-scenes photography of the unique jewelling process at Vaughtons studio in Birmingham, the 203-year-old silversmiths firm famed for crafting the Football Association Cup and medals for the 1908 London Olympics.
The Aston Martin Aramco Cognizant F1TM Team will debut the new wings on its livery for the French Grand Prix. Celebrating the 100th anniversary of the brand’s first Grand Prix entry, Aston Martin will symbolically race with its original button logo on the nose of its cars, mirroring the marque featured on its first Grand Prix entries in 1922.
