Porsche Design | 911 S 2.4 Targa rebuild

For the past two years, Porsche Classic has been working on a unique project to celebrate its 50th anniversary: restoring a 911 S 2.4 Targa from 1972 – the year that Porsche Design was founded.

The restored 911 is painted in solid black and features anodised Fuchs rims. Classic lateral stripes with a platinum satin finish and integrated Porsche Design lettering decorate the flanks, lending it a timeless character.

Ferdinand Alexander (1935 – 2012) was the oldest son of Ferry Porsche. He attended design school before leaving to work on body styling at Porsche, the department that created the Porsche 901 towards the end of the 1950s. The completed vehicle was unveiled in 1963 and became the design icon known as the 911.

A 911 S 2.4 Targa from 1972 signed by F.A. Porsche has proven a special gift for a special anniversary.

For the past two years, Porsche Classic has been working on a unique project to celebrate 50 years of Porsche Design. To mark the anniversary, Porsche Classic has restored a 911 S 2.4 Targa from 1972 – the year that Porsche Design was founded.

In tribute to Ferdinand Alexander Porsche, the one-of-a-kind vehicle features the same colours as the legendary Chronograph I watch that he designed in 1972: black dominates both the exterior and the interior of the restored vehicle.

"Our vision was to build a historic counterpart for the new 911 Porsche Design 50th Anniversary Edition special model," says Ulrike Lutz, Director of Porsche Classic. "The year of manufacture was the only specific requirement for the donor vehicle on this occasion. The designers and members of the factory restoration team were tasked with carefully transferring the specification from the new car to the classic."

The 911 S 2.4 Targa restoration required Porsche Design and Porsche Classic to work closely together. Much of the design input came from Roland Heiler from Studio F.A. Porsche in Zell am See in Austria.

"Our philosophy in a factory restoration project is to restore the vehicles to be as faithful to the original as possible," explains Uwe Makrutzki, Head of Porsche Classic Factory Restoration at Porsche AG. "We deliberately took a different approach with this project. We've created a unique vehicle that blends tradition and present day and bears the signature of Ferdinand Alexander Porsche."

Ferdinand Alexander (1935 – 2012) was the oldest son of Ferry Porsche. He spent two semesters at the Ulm School of Design before leaving to work on body styling at Porsche, the department that created the Porsche 901 towards the end of the 1950s. The completed vehicle was unveiled in 1963 and became the design icon known as the 911.

In 1972, Ferdinand Alexander and his brother Hans-Peter founded the Porsche Design Studio, an independent product design studio.

Over the past 50 years, the studio has evolved into the exclusive Porsche Design lifestyle brand and it now showcases the legacy and philosophy of Prof. F.A. Porsche in a variety of product categories.

The restored 911 is painted in solid black and features anodised Fuchs rims. Classic lateral stripes with a Platinum satin finish and integrated Porsche Design lettering decorate the flanks. As a special highlight, the Targa roll bar has the same Platinum satin finish, offering a new interpretation of the brushed stainless steel of the classic model.

The Targa lettering is finished in matt black. Like the special edition model, the grille on the engine cover at the rear features a ‘Porsche Design 50th Anniversary’ badge with a reproduction of Ferdinand Alexander's signature.

The interior is also dominated by the colour black, just as the professor would have liked it: back in the 1970s, he contributed to the black colour trend in his role as head of Porsche's first design department. For example, the trim strips on the 911 gradually switched from chrome to matt black from 1973 onwards.

It is thought that this move was prompted by F.A. Porsche at some point before 1972, while he was still the design director.

The Chronograph I watch that he designed and presented in the same year was the first watch with a black case and black dial, which was innovative for watch design at the time. The interior of the unique restoration vehicle features a checked pattern that contrasts with the black leather upholstery and forges a link with the modern special edition model.

The checkered Sport Tex fabric features the classic black and cool grey combination and can be found throughout the interior on elements such as the door trims, the central section of the seats and the lower section of the dashboard. There is a ‘Porsche Design 50th Anniversary’ badge on the passenger side and the same logo also decorates the vehicle document folder and tool bag. Completing the factory restoration project is a presentation box containing detailed vehicle documentation, a key pouch, which is an F.A. Porsche original, and a model of the restored vehicle.

"We had a lot more freedom to play with the configuration on this anniversary model,” says Makrutzki. “Porsche Classic provided a lot of advice on this point: not all modifications will fit with the overall philosophy of a vehicle or be technically feasible."

And it was Makrutzki who took responsibility for the car’s final road test.

"We do these test drives as a quality assurance measure after every factory restoration. It's always a very emotional moment for me when I drive something this unique: after all, I will have followed the process restoring this vehicle to its former glory for months before we get to this point. The thrill of getting out on the road never wears off."

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