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R.M. Williams New Summer Range

R.M. Williams has launched the next instalment of an ongoing campaign, celebrating the joy of travel. ‘For Life’s Journeys’.

Dec 1, 2022

The ‘For the Explorers’ theme to the third instalment of the seasonal campaign follows a back-to-basics road trip through rural South Australia.

The next part of the ‘For Life’s Journeys’ campaign sees the arrival of new footwear, apparel and accessories designed for the great outdoors, including a fresh fabrication of the Risden boot for men, cut from panels of durable canvas and pebbled leather.

R.M. Williams has launched the next instalment of an ongoing campaign, celebrating the joy of travel. ‘For Life’s Journeys’ follows a series of great adventures, set in rural locations across Australia.

This latest chapter tells the story of an off-grid road trip, where the brand’s iconic leather boots and hardwearing apparel styles are put to the test against the wild terrain of the Flinders Ranges and outback, South Australia.

The campaign sees R.M. Williams return to the Flinders Ranges and outback, South Australia, the region from which the brand’s iconic leather boot originates.

Ninety years ago, Reginald Murray Williams was camping in these foothills when he settled on the idea of a durable, elastic-sided boot, crafted from a single piece of leather.

Capturing the energy of the Flinders Ranges, as well as the natural, undisturbed beauty of the region was a major focus of the new campaign, with a multi-day shoot taking place in the picturesque Rawnsley Park. It was a welcome homecoming for the Australian owned-and-run fashion label, still with firm roots in the South Australia state capital Adelaide.

The new summer campaign accompanies new footwear, apparel and accessories designed for the great outdoors. New boots include a fresh fabrication of the Risden for men, cut from panels of durable canvas and pebbled leather. For women, the new Lana Boot offers a distinctly modern appeal, with a bespoke silhouette from top to toe and a height-enhancing block heel.

Among a diverse range of adventure-ready clothing for both men and women, highlights include modern tailored shapes, a refreshed shirting assortment and an ever-growing line-up of cotton staples.