Adidas and Allbirds forge unique collaboration

From the collaboration comes ADIZERO X ALLBIRDS 2.94 C02e – a running shoe with a carbon footprint of just 2.94kg CO2e/pair, without compromising performance

The ADIZERO X ALLBIRDS 2.94 C02e has a carbon footprint less than 3kg a pair.

It’s strange times we live in when rival sportswear companies partner up, sharing proprietary technologies and material innovations, but that is exactly what Adidas and Allbirds have been doing and the latest creation from their collaboration is the ADIZERO X ALLBIRDS 2.94 C02e. The first shoe from the brands with a carbon footprint less than 3kg per pair.

At 2.94kg CO2e it represents a personal best for both brands as the result of a collective ambition to make a performance running shoe with no carbon footprint.

 

Seeing the possibilities of accelerating a carbon neutral future for sports and style, the two companies teamed up to forge a unique partnership: opening up their materials, supply chains and innovations to each other.

 

With each pair having a carbon footprint of just 2.94kg CO2e and created with 63% less emissions.

 

ADIZERO X ALLBIRDS 2.94 C02e showcases a new approach to more sustainable design and an alternative method of manufacturing that drastically reduces carbon impact.

 

Embracing a lower-carbon development process, the teams collaborated digitally from development to delivery, working across multiple time zones on opposite sides of the world. Together, the Allbirds and adidas counterparts across product design, material innovation, sustainability and supply chain studied every component and all aspects of the process with an analytical methodology.

 

In under 12 months, they reimagined materials, manufacturing techniques and even packaging to reach the lowest possible footprint – whilst chasing the vision for a low-carbon shoe without compromising on performance.

Two of the brand’s proprietary technologies are coming together and working in synergy at the heart of the innovation.

 

Based on adidas’ popular Lightstrike midsole and tested to the same performance standards, the ADIZERO X ALLBIRDS 2.94 C02e midsole compound is reimagined with Allbirds’ sugarcane-based SweetFoam, offering a low-carbon natural component.

 

Representing another material collaboration, the newly developed upper material is made with 70% recycled polyester and 30% natural Tencel – a material made from wood pulp – for a smooth, lightweight upper that lives up to performance expectations with a highly reduced carbon impact.

Explore the full range of sustainable options from Adidas

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