Tudor announces new partnership with Sarah Hirini

As Captain of the Black Ferns 7s team and four-time nominee as 7’s player of the year, Sarah Hirini has experienced, and engineered, some of the sport’s greatest moments.

An ideal partner for Tudor brand and their ‘Born to Dare’ ethos. Away from the rugby field Sarah pursues her passion of inspiring young people to excel as she works tirelessly to support the next generation.

Watch brand, Tudor is proud to be celebrating the spirit of its brand signature “Born To Dare” by joining forces with Sarah Hirini, captain of the Blacks Ferns 7s team and a true leader in women’s sport.

Since becoming one of New Zealand’s first contracted female rugby player in 2013, Hirini has enjoyed a glittering career that has seen her reach extraordinary heights in both codes of the sport.


A fearless competitor, she has always pushed the boundaries of her sport and will continue to do so in 2022 where she aims to compete at both Rugby World Cup 7s and Rugby World Cup 2021.


Away from the rugby field Sarah pursues her passion of inspiring young people to excel as she works tirelessly to support the next generation.


An exciting future lies ahead for the Black Ferns XVs and 7s teams, who comprise of New Zealand’s premier elite female players.


The next 18 months will see the teams competing on the world stage in both formats of rugby as they continue on their journey to greatness.


Tudor proudly partners with World Rugby and New Zealand Rugby through the All Blacks and Black Ferns XVs and 7s teams.

Sharing many of the values that sit at the heart of rugby, Tudor truly understands the uncompromising spirit and bold nature of the sport. The brand has set the benchmark for innovative watchmaking since its inception and this is an approach shared by the teams and individuals they partner with.


As rugby continues to grow globally, with 2.7millions women and girls now playing the sport, Tudor will be celebrating the daring nature of the world’s best female players, highlighting the dedication and commitment that allows them to prosper both on and off the field of play.


The insights into the lives of these incredible athletes as they boldly push the limits to achieve the extraordinary, will serve to inspire the next generation to pick up a rugby ball and ignite their passion for this great sport.


Sarah Hirini, who is of Ngāti Kahungunu descent, is passionate about inspiring young people to excel. She's an advocate for women's rugby and the growth of women's sport.


She has a Bachelor of Arts degree, is a player representative on the NZ Rugby Players Association Board, is an avid surfer and loves getting outdoors with husband Conor and their dog Booker. Sarah is one of the most well-respected and feared players in International rugby. 

As captain of the Black Ferns sevens team, she has built a reputation as an outstanding leader, hard-working forward and humble character. Since becoming one of the first New Zealand Rugby contracted professional female players in 2013, Sarah's career has gone from strength to strength, resulting in numerous accolades and bulging trophy cabinet.

Sarah led New Zealand to the silver medal at the 2016 Rio Olympics, beginning a remarkable run of success. She briefly switched to 15s in 2017 and played a key role in New Zealand winning the World Cup in Ireland, before guiding the Black Ferns sevens to an outstanding double - the gold medal at the 2018 Gold Coast Commonwealth Games and the Sevens World Cup in San Francisco just three months later.


In 2019, she became the first player on the women's World Sevens Series to play 200 matches and was the first woman to win the Tom French Memorial Māori player of the year at the New Zealand Rugby awards.


Sarah's standing at the top of the game has also been recognised as four time nominee for World Rugby's sevens player of the year.


Sarah was appointed a Member of the New Zealand Order of Merit for services to rugby, in the 2019 Queen's Birthday Honours.

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