Lamborghini continues supercar sales dominance

Automobili Lamborghini sets more record results for deliveries in the first nine months of 2021.

The iconic Italian carmaker says a strong forward order book shows that demand will continue into the year ahead.

Strength in V10 and V12 performance engineering, and in the Urus Super SUV model, have succeeded in pushing the brand towards new audiences all over the globe, including here in New Zealand.

Automobili Lamborghini announces further record sales for the first nine months of 2021. The period between January and September has seen the company achieve a record 6,902 units delivered to global customers, up 23% compared to the same period in 2020, which in turn was an increase of nearly 6% compared to the first three quarters of 2019 (pre-Covid period).

And the outlook is equally positive, with a strong order book showing demand across the product portfolio will remain into 2022.

“The Lamborghini brand is in an extremely strong position, with a comprehensive and highly desirable model range across V10, V12 and the Urus Super SUV,” says Chairman and CEO Stephan Winkelmann. “The company not only weathered the difficult climate of the last 18 months but consistently maintained its volume growth, which is testament to the strength of our product portfolio, the marque’s continuing appeal worldwide and our business strategy and dealer network.

“Earlier this year we announced a robust roadmap towards future product electrification that starts with hybridisation of the entire range in 2024 including the vision for a new fully-electric fourth model within the decade.

“In the meantime, we continue to celebrate the aspirated Lamborghini engine: deliveries started this summer of the motorsport-inspired Huracán STO while two limited edition V12s, the ‘last’ Aventador Ultimae and Countach LPI 800-4 announced this summer are already sold out, with a circa 12-month lead-time on our broader product range.”

The Asia Pacific region – of which New Zealand is a part – showed an increase of 1,873 units and 28% over 2020 figures. Globally, the Urus Super SUV maintains its position as the top-selling model (4,085 units, +25%), with its top-level performance combined with outstanding versatility, followed by the Huracán (2,136 units, +28%), while Aventador sales are stable with 681 units, in line with its planned lifecycle.

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