Automobili Lamborghini: Future of Electrification

The iconic Italian sportscar manufacturer has shared details of an electrification program designed to transform the future of Lamborghini performance.

Lamborghini’s roadmap towards transformation is the largest investment in the carmaker’s history, with more than 1.5bn euro earmarked to enable new opportunities across the next four years.

The manufacturer’s future plan is titled ‘Direzione Cor Tauri’ (‘Towards Cor Tauri’) and encompasses the transformation of its model range and production facilities. A fourth fully electric model is also on the horizon, expected to be unveiled during the second half of this decade.

Stephan Winkelmann, President and CEO of Automobili Lamborghini, has revealed ‘Direzione Cor Tauri’ (‘Towards Cor Tauri’): a roadmap for further hybridisation and electrification of the iconic performance brand.

The plan encompasses the decarbonisation of future Lamborghini models and of the Sant’Agata Bolognese production site, based on a holistic approach to its environmental sustainability strategy.

Throughout the product electrification process, Winkelmann says Lamborghini will focus on identifying technologies and solutions that guarantee top performance and driving dynamics in keeping with the marque’s tradition.

“Lamborghini’s electrification plan is a newly-plotted course, necessary in the context of a radically-changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects,” he said during a simulcast presentation to media and Lamborghini customers.

“Our response is a plan with a 360-degree approach, encompassing our products and our Sant’Agata Bolognese location, taking us towards a more sustainable future while always remaining faithful to our DNA. 

“Lamborghini has always been synonymous with preeminent technological expertise in building engines boasting extraordinary performance: this commitment will continue as an absolute priority of our innovation trajectory.”

Cor Tauri, Lamborghini’s roadmap, will comprise of three phases.

The first is centred around celebrating the combustion engine by presenting models paying tribute to the company’s recent period of continuous success. In the wake of steady sales growth and a seven-fold increase in turnover over the last fifteen years, Lamborghini has established itself as a centre of excellence in the production of the best super sports cars.

Unique design, technological innovation at the highest levels backed by huge investments in research and development, and the highest quality and craftsmanship are the basis for a pyramid of products: from the Urus Super SUV, the cornerstone of today’s success, rising to the pinnacle of technology and design masterpieces with the limited series.

The most recently unveiled, the Sián, kicked off the electrification journey: the first Lamborghini featuring hybrid technology.

The next phase of Cor Tauri will be the company’s hybrid transition, to be completed by the end of 2024. In 2023 Lamborghini will launch its first hybrid series production car, and by the end of 2024 the entire range will be electrified. 

Performance and the authentic Lamborghini driving experience will remain the focus of the company’s engineers and technicians in developing new technologies, and the application of lightweight carbon fibre materials will be crucial in compensating for weight due to electrification.

The company’s internal target for this phase is to reduce product CO2 emissions by 50% by the beginning of 2025. 

The final phase of Lamborghini’s Cor Tauri transformation program will see the arrival of the first fully electric Lamborghini in the second half of this decade).

Once again, technological innovation in this phase will be oriented towards ensuring remarkable performance and positioning the new product at the top of its segment. Winkelmann says this is how Lamborghini sees the culmination of this part of its journey: Cor Tauri, the brightest star in the constellation to which the company’s roadmap points, is represented by a fourth fully electric model.

Lamborghini’s program towards 2030 also encompasses advances at its Sant’Agata Bolognese manufacturing site, from the production lines to the offices. The 160,000m² area achieved CO₂ neutral certification in 2015, which was maintained even after the production site was doubled in size in recent years.

Winkelmann concluded by reiterating that the heart and compass of the Cor Tauri transformation plan remains Lamborghini’s DNA, and the acclaimed sportscar brand’s innate ability to turn challenges into opportunities through continuous technological innovations, leading to improved performance and driving emotions but within the constraints imposed by the increasingly stringent CO₂ regulations.

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