66 Magazine Strikes Top Award

66 Magazine has taken its second top industry award, this time winning gold at the Pride in Print awards.

Judges agreed 66 Magazine stood out against everything else at the judging table.

Giltrap Group’s quarterly glossy, high-end 66 Magazine which is distributed free to premium clients and distributed through their retail network, took out the top Magazine Publishing category for at the 2021 Pride In Print Awards.

The 66 Magazine Summer issue, published by Vermeulen Officer Media featured a full page portrait of Seven Sharp’s Hilary Barry on its cover, wowed judges with its images, printing and finishing. They said the magazine stood out by miles from other entries.

The magazine proved a hit at the awards ceremony itself with the cover largely displayed over the stage which was occupied for the evening by the host, TVNZ’s presenter Hilary Barry along with co-host comedian Ben Hurley. The awards were held at a gala dinner in Auckland (on Friday June 25.).

This is the second major award for 66 Magazine which was also named New Zealand’s best Owned Media / Custom Publishing title in 2019 and is testament to the exacting standards of Vermeulen Officer Media.

The prestigious Pride In Print Awards is seen as the annual benchmarking event for the printing, packaging, signage and graphic arts industries and attracts hundreds of entries from all over New Zealand each year.

This year Pride In Print awards organisers split the publications category into magazines and newspapers to make a fairer comparison within the burgeoning number of entries received in that category in recent years.


Pride In Print judge Wayne Romminger said the Giltrap magazine was really well printed, had very good images and was well finished.

“Everything lined up beautifully and it certainly stood out from the rest on the (judging) table.”

John Nixon said it had a great inside front cover which matched well with page one.

They were both impressed with the cover and the laminate and the ‘good page alignment’ on the inside, not to mention the subject matter of the popular Barry herself, whose portrait took up most of the cover.

Launched in 2018 and released quarterly, the magazine features the latest premium automotive content from a variety of the world’s manufacturers, but keeps a Kiwi focus and provides a variety of additional lifestyle content from sports to food, wine and fashion.

It was entered by Ovato NZ which printed the 120-page issue in eight-page sections with a four page cover. The cover was laminated with a standard matt lamination. There were 13,500 printed.

Ovato’s Craig Harrison said it was a challenging job because of the solid colours “on every other page” and the cross-over advertisements as double page spreads. All images were sent in and the prepress was done in-house.

Judges agreed that the degree of difficulty for the job came in at eight out of 10.

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