Nissan concepts

With electrification at the center of long-term strategy, Nissan’s 2030 vision aims to deliver exciting vehicles and technologies that empower customer journeys and society.

Nissan is looking to launch 23 exciting new electrified models, including 15 all new EVs, aiming for 50% electrification mix by fiscal year 2030 and will have solid state batteries by 2028.

Nissan is accelerating their electrification plans with an investment of 2 trillion yen over the next five years, with an eye to become a truly sustainable company, driving towards a cleaner, safer, and more inclusive world. Some initial concepts revealed this week offer a peak into what Nissan envisages for the next generation of vehicles.

Nissan is entering their 2030 vision with better insight into electrication that most. The successful Nissan Leaf has proven the brand has the capabilities to make good on this vision.

It’s as much about the experience as it is electrification and Nissan claims they want to deliver strategic value by empowering journeys offering confident, exciting, and more integrated experiences to customers, and through collaborations, empower society to build a smart ecosystem with integrated mobility.

Four innovative concepts were revealed to showcase where Nissan sees their future and the vehicles centered around the activities today’s drivers love to do.

First, the Nissan Chill-out Crossover EV, which to be fair, doesn’t seem a huge stretch in design and it wouldn’t seem radical to see this on the road in the near future.

A new way to think about mobility, Nissan Chill-out is a mobile haven. It features a sleek and modern design, advanced safety technology and a productive and comfortable interior space. The crossover concept utilizes the CMF-EV platform, delivering high levels of comfort and an energizing driving experience.

From there things get a little more futuristic with the Max-out. A roadster that promises superb driver engagement and a ‘Feeling of oneness with the car’. The Nissan Max-out aims to deliver stability and comfort. Using advanced technical enhancements in chassis and drivetrain control, dynamic cornering and steering response are balanced with limited body roll to optimize driver and passenger comfort, making the car feel like its tailored for you.

The cutesy, but practical Hang-Out is a stress-free ride for all vehicle occupants. The car is more than just a means of transportation however; it can be used as an extension of personal space. It offers space in which you can fully focus on what you want to do while on the move. With personal space in Japan somewhat of a luxury, these style of vehicles are incredibly popular with younger audiences who value the freedom a vehicle offers more than the driving thrill.

And the Surf-out represents the ultimate lifestyle vehicle with cool pick up configuration it enables occupants to share and spread their experiences with the community around the, as they venture beyond the city and usual limits of urban driving.


Nissan CEO Makoto Uchida stated: “The role of companies to address societal needs is increasingly heightened. With Nissan Ambition 2030, we will drive the new age of electrification, advance technologies to reduce carbon footprint and pursue new business opportunities. We want to transform Nissan to become a sustainable company that is truly needed by customers and society.”

By placing electrification at the core of the company’s long-term strategy, Nissan Ambition 2030, the company aims to accelerate the electrification of its vehicle lineup and rate of technology innovation with investments of 2 trillion yen over the next five years. To make progress towards this, Nissan will continue to evolve its lithium-ion battery technologies and introduce cobalt-free technology to bring down the cost by 65% by fiscal year 2028.

Nissan aims to launch EV with its proprietary all-solid-state batteries (ASSB) by fiscal year 2028 and ready a pilot plant in Yokohama as early as fiscal year 2024. With the introduction of breakthrough ASSB, Nissan will be able to expand its EV offerings across segments and offer more dynamic performance.

By reducing charging time to one-third, ASSBs will make EVs more efficient and accessible. Further, Nissan expects ASSB to bring the cost of battery packs down to $75 per kWh by fiscal year 2028 and aims to bring it further down to $65 per kWh to achieve cost parity between EV and gasoline vehicles in the future.

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