NZ market outstrips global growth for JLR SV models

Strong demand for its widest-ever range of SV models drives Jaguar Land Rover’s Special Vehicle Operations division to record sales for the 2019/20 fiscal year, with New Zealand sales outstripping global figures.

The expansion of SV Specialist Centres to 100 retailer sites, including a local SV Specialist Centre at Archibald and Shorter Greenlane in Auckland, has played a key role in the sales rise.

Globally, the best-selling SV models, such as the Jaguar F-Pace SVR and Range Rover Sport SVR, amplify all the performance and luxury attributes of Jaguar and Land Rover. 

Jaguar Land Rover’s Special Vehicle Operations division retailed more than 9,500 high-performance and luxury SV products in the 2019/20 fiscal year, up 64% on the 2018/19 fiscal year 

Extremely strong demand for all seven SV vehicles across both Jaguar and Land Rover globally has driven the growth. 

The Range Rover Sport SVR remains the best-selling SV model, with demand continuing to grow through its fifth year of production. Launches of the Jaguar F-Pace SVR and Range Rover Velar SVAutobiography Dynamic – which both saw deliveries starting in 2019 – made significant contributions to the overall numbers. 

SV sales in the New Zealand market have increased dramatically too, with a 175% increase year-on-year. This has largely been led by a competitively priced and popular Jaguar F-Pace SVR, as well as Land Rover’s Range Rover Sport SVR. Of the total F-Pace sales in the local market, 35% have been on the SV variantone of the highest ratios in the world. 

“Strong sales in the New Zealand market reflect Kiwi’s love for SV products and their more sophisticated buying habits when it comes to performance vehicles,” says Steve Kenchington, General Manager, Jaguar Land Rover New Zealand. 

While the SV product range has assisted Jaguar Land Rover New Zealand’s total sales growth over the last 12 months, the introduction of new technologies in electrification have meant that we are also able to offer the likes of the World Car of the Year award-winning Jaguar I-Pace 

Being able to deliver such strong innovation in quite different parts of the market is a testament to the incredibly hard work and innovation that is taking place at our factories.”  

The 2019/20 Special Vehicle Operations line-up features seven distinctive SV models, including the Jaguar F-Type SVRJaguar F-Pace SVR and the limited-edition Jaguar XE SV Project 8, along with four Range Rover models: the SVAutobiographySVAutobiography DynamicRange Rover Sport SVR and the Range Rover Velar SVAutobiography Dynamic.