McLaren and Forza join forces to keep fans on the road

New #DriveatHome initiative asks gamers to share their ultimate McLaren snaps from Forza Horizon 4

McLaren will post weekly #DriveatHome highlights on social media, with incredible in-game images of its most iconic cars.

The new initiative is designed to allow McLaren fans in countries still under social distancing restrictions and lockdowns to enjoy models from the marque’s storied past and present.  

McLaren Forza Horizon 4

McLaren and Xbox have jointly put the call out to fans to share their #DriveatHome stories. McLaren is encouraging fans to share their ultimate driving adventures on social media, with the carmaker’s favourites appearing every Sunday. 

McLaren says it has partnered with the Forza franchise, published by Xbox Game Studios, because Forza Horizon 4 makes for the ultimate driving playground and features nearly every McLaren car, including the recently added Speedtail. 

#DriveatHome is about creating new content with McLaren’s cars in the game, all from the safety of the viewer’s own home. Using Forza Horizon 4’s digital platform as the setting, McLaren says it will embark on weekly adventures in different McLaren cars and sharfavourite photos on social media. 

We want you, our fans, to do the same. Get involved by posting your pics on any social channel and tagging them with #DriveatHome,” the manufacturer announced in a press release. 

#DriveatHome is just the beginning of McLaren’s digital work with the Forza racing franchise during the current challenging times. The carmaker has said it will also be bringing to life a series of episodic films, all shot in-game, with some of the most famous faces within the McLaren

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