Interactive live stream opens Audi’s design lab to all

Audi’s latest interactive discovery tour of its design studio shows fans all over the globe how its design team develops the Audi look-and-feel of the future.

The interactive tour – accessed through from any smartphone, tablet or PC – sheds light on the processes that go into creating Audi’s distinct design language

The free-of-charge tour presentations create a virtual factory tour for Audi fans to enjoy from the comfort of their own homes. 

Insight Audi Design is the latest virtual tour to be hosted on, providing a rare behind-the-scenes glimpse of how Audi’s design team works. 

Experienced tour guides present the Insight Audi Design live stream from a studio and explain the Audi design philosophy. Using video sequences, the tour guides showcase how Audi’s designers work and how the team is developing the design language of the future.  

The guides are also able to answer questions in dialogue during the 20-minute live stream according to the wishes and interests of the participants. Interested participants can choose a tour date that suits their plans for Insight Audi Design at 

The virtual tour is available to view on any smartphone, tablet, or desktop computer. 

With AudiStream, Audi became the first manufacturer to offer online discovery tours when they launched the series at the end of 2019 

The Insight Audi Design stream complements the Audi live at the Ingolstadt factory’ online tour, which was launched in late-2019. Thfactory tour provides insights into selected production sections as well as some technical highlights from the brand. 

The interactive guided tours on AudiStream are free of charge, although fees may be charged for Internet access, however, depending on the selected provider. The new Insight Audi Design live stream starts with presentationin German, followed by an English version.  

Visit for further details. 

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