The Standard Bearer gets even better

The pinnacle of Lexus design, technology and sumptuous styling, updates to the latest LS sedan – a model which traces its lineage right back to the very first Lexus – have been revealed to a global audience.

Lexus’ engineers have focused on elevating the sedan’s levels of comfort, quietness, and overall refinement to help balance a range of new dynamic improvements. The new LS also introduces Lexus Teammate, which incorporates AI technology to help ensure a better driving experience.

The LS has long been a symbol of the Japanese carmaker’s absolute attention to detailed craftsmanship, gaining popularity over a span of more than 30 years and in more than 90 countries and regions.

The new Lexus LS has been revealed, showcasing a continuation of the evolution of the Lexus brands flagship sedan.  

The first-generation Lexus LS debuted in 1989 and built the foundation of Lexus with the high praise earned by its exceptional quietness and comfort.  

“As the flagship of the Lexus brand, the new LS is the pinnacle of Lexus technology and styling,” says Neeraj Lala, Lexus New Zealand Chief Executive Officer. 

“The LS is not only an exceptional sedan; it is also a representation of where the Lexus brand is heading.”  

In the model’s latest update, engineers have focused on elevating the sedan’s levels of comfort, quietness and overall refinement to help balance a range of new dynamic improvements dictated by the brand’s Lexus Driving Signature initiative. This philosophy applies detailed tuning, component updates and control surface upgrades to help drive Lexus products to a new standard of vehicle control and balance. 

Lexus’ Chief Branding Officer and Master Driver Akio Toyoda positions the LS – in all its generations – as “a model that gives rise to transformation through the spirit of constant innovation and by providing new technologies and value for the times”.  

Developed with the aim of greatly enhancing the exceptional quietness and comfort that represent the Lexus DNA, meticulous craftsmanship is applied to even the smallest components — all the way from the vehicle’s powertrain and suspension to the positioning of the stitch points of the seats.  

The vehicles confident stance has been amplified by subtle changes to the front bumper, radiator grille, and rear combination light trim. 

Lexus’ BladeScan Adaptive Highbeam headlight system adds to an impressive suite of safety technology onboard the LS, while another new advanced driving assistance technology makes its debut: Lexus Teammate. 

Teammate incorporates AI technologies centred on predictive learning and response to various situations that may be encountered during driving, providing the occupants with a sense of unparalleled security. 

“With Lexus Teammate, we aimed for a mobility experience that is much safer and more secured than before,” says Lexus International President Koji Sato. 

“This means reduced driver burden from the operation of the accelerator, brakes, and steering, allowing the driver to focus more on overall driving.” 

Elsewhere, new exterior paint technology and colour options provide deep shadows and robust highlights that help set the car apart visually. In the cabin, in addition to the use of a touchscreen for ease of operation, Lexus’ uncompromising attention to detail is evident throughout the interior, with three finish options available (Black with organic Art Wood; Hazel with organic Art Wood; or Chateau with Herringbone Art Wood), creating a high-quality interior atmosphere suitable for a brand’s flagship model. 

The Lexus LS will be available in New Zealand from early 2021, and the car’s New Zealand specification will be released closer to its local launch. 

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