From 2021, Gulf will become the preferred lubricant supplier to McLaren Automotive and the McLaren Racing team, returning the instantly recognisable Gulf orange and blue colour scheme to the famed carmaker’s global sales, support and motorsport networks.
McLaren has also announced that an exclusive group of owners will be given the option to have their McLaren car hand-painted by McLaren Special Operations, the manufacturer’s bespoke division, in iconic Gulf liveries and colours.
McLaren and Gulf Oil International Ltd have announced a multi-year strategic partnership which will see Gulf, one of the most iconic brands in the world, partner with luxury supercar company McLaren Automotive and the McLaren Racing team.
The partnership reunites two renowned brands that have a long-standing and successful history together and symbolises a united ambition to use both brands’ innovation and class-leading capabilities to refine a winning formula, both on the track and on the road.
Gulf’s link with McLaren started in 1968 and continued until the end of the 1973 season, with Gulf and McLaren enjoying success in both Formula 1 and the Can-Am series, in which the partnership won over 40 races. The partnership was then renewed at the Le Mans 24 Hours in the 1990s, with the famous McLaren F1 GTR running in Gulf colours throughout the decade.
Gulf’s instantly recognisable orange disc is synonymous around the world with high quality products, innovation, and technical excellence, says McLaren, ensuring it aligns directly with key McLaren attributes. From 2021, Gulf will become the preferred lubricant supplier to McLaren Automotive, with all cars to be filled with Gulf Oil and fuel optimised for high performance engines.
In addition, a small and exclusive number of customers will be given the option to have their McLaren supercar hand-painted by McLaren Special Operations, the firm’s bespoke division, in Gulf liveries and colours which echo the famous F1 GTR Le Mans car that raced in the 1990s.
“It’s great to be able to welcome back Gulf after a long historical association which has seen the name adorn many McLaren road cars and race cars over the years,” said Mike Flewitt, Chief Executive Officer, McLaren Automotive.
“McLaren has a rich history of working with class-leading partners and we’re delighted to continue this trend via our renewed partnership with Gulf. Like McLaren, the Gulf name is synonymous around the world with technical excellence and innovation and the excitement of going racing and motoring.”
