Volkswagen’s new look arrives in New Zealand

Completing the final phase of one of the world’s largest rebranding projects, Volkswagen New Zealand has introduced the manufacturer’s new look to the local market.

Volkswagen AG has only updated its distinctive logo a handful of times over the decades.

As part of a rebranding project which began last year at the 2019 IAA International Motor Show in Frankfurt, the New Zealand arm of the German carmaker has finally revealed its new corporate identity. 

The most visible expression of the new Volkswagen is the new logo. Reduced to its essential components and with a new flat 2D look, the new-look logo remains perfectly recognisable in an increasingly digital landscape. 

“After months of preparation, a global pandemic and a nationwide lockdown, the past few weeks have been challenging to say the least,” says Greg Leet, General Manager of Volkswagen Passenger Vehicles. 

But despite the hardships, today marks a very special milestone for Volkswagen New Zealand. We are very excited to introduce a new era of Volkswagen. Our look is not only bolder and more colourful, it also focuses on people.”  

Other components of the new brand design include a new female brand voice, a new website, and a complete overhaul of each local dealership, set to be implemented in the months to come.  

"The work that has happened behind the scenes to bring our brand re-fresh to life under these strained circumstances is quite incredible,” says Kevin Richards, Head of Commercial Vehicles. 

The collaboration with Germany, our local team, agencies, and of course our dealer network is something I am very proud ofWhile we can’t celebrate together in person, we feel privileged to be able to deliver the all-new Volkswagen via our digital channels today.  

There is some sadness that we can’t share this occasion with our customers in dealership, but we look forward to opening our doors again soon,” says Kevin. 

The global announcement signified a new era for the automotive brand as it was presented alongside the fully electric ID.3. Volkswagen says the new brand design will not only encompass a new visual expression but a fundamental transformation; a shift to look towards a future with a neutral emission balance for everyone.

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