The Future of Aston Martin

The monumental challenges of COVID-19 haven’t deterred Canadian billionaire Lawrence Stroll from increasing his investment in Aston Martin from 16.7% to 25%.

At the same time, he has brought in two major players in the business and sporting world as minority shareholders.

Mercedes-AMG F1 team principal Toto Wolff has invested NZ$78-million in Strolls consortium to hold less than 1% of the company.

Switzerland’s richest man Ernesto Bertarelli has secured a 0.7% share. Bertarelli’s family fortune was made mainly in pharmaceuticals, but for most New Zealanders, he is best known for his America’s Cup-winning syndicate Alinghi.

The Wolff investment presents it’s share of F1 intrigue, as Stroll plans to enter Aston Martin in Formula 1 next year with his Racing Point Team. Wolff stresses that it is a personal investment unlinked to his role with Mercedes. Adding to this is Daimler’s (Mercedes-Benz parent company) own shareholding in Aston Martin has part of their engine supply arrangement.

Stroll remains confident of Aston Martin’s future, with 2500 pre-orders for the upcoming DBX SUV.


 Photos by Jose Jordan

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